Content strategy shaped through long-term practice and system-level thinking.
ROLE
Content Creation
Content Strategy
PLATFORMS
Bilibili
RED
Lofter
Pixiv
SCOPE
The work involved designing platform-specific strategies for pacing, framing, and release schedules, as well as ongoing performance analysis to inform content direction and long-term growth.
IMPACT
330K — Bilibili
75K — Instagram
~10 posts / month
7× audience growth in 6 months (Instagram)
Process-Led Content
Content built around the act of making, using drawing processes as material to communicate decision-making, iteration, and visual judgment in real time.
Technical Tutorials
Instructional content breaking down specific digital painting techniques and workflows, translating technical skills into repeatable methods and practical outcomes.
Artistic Thinking & Methodology
Content exploring artistic thinking and aesthetic practice, focusing on how visual judgment forms through observation and structured reflection.
Image–Text Compositions
Posts combining illustration and text to construct visual imagery, where language functions as part of the visual system rather than a caption.
Platform-Responsive Interactions
Interactive posts designed in response to platform UI logic and interface behavior, using interaction as part of the content itself.
Projects such as hold-to-scroll formats explore how motion and user input shape visual experience.